Advantages of AdWords Over Other Marketing Channels
Being a digital marketing agency, we are always questioned by our clients what are the pro’s and con’s of an AdWords campaign versus any other marketing medium.
The Effectiveness of Google Ads
“Why to use Google AdWords” and “Does Google AdWords Really work” are some of the most frequent questions faced by advertisers. Reports suggests that these are the most common keyword phrase searched on Google, this shows that there are a lot of marketers who have heard about Google AdWords but are not quiet familiar with it and don’t know how it can work for them. So here we clear all your queries. Read on to get all your questions answered.
– Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business. AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money is well spent, because AdWords delivers measurable ROI.
But if you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are some reasons to use AdWords.
AdWords is measurable
Unlike traditional marketing channels like T.V, magazines, newspaper etc, online marketing is highly measurable and AdWords PPC is one of the most measurable of online channels. AdWords is very transparent as compared to other means of online marketing. It provides tons of PPC metric which we can see at a granular level through which we can find out what works and what doesnt for your product or service.
AdWords is faster than SEO
The biggest drawback of SEO is that it takes months befor you notice any results. The competition is is fierce and it can take a very long time for a website to “prove” itself and earn authority and links. This is not the case with adwords, once your campaigns are live, ads will start appearing and you will get to see instant results. Not only this, Adwords also lets you know which are the keywords which are working for you and you can then use them for constructing your SEO campaign.
Control Your Advertising Cost
This is one of the best thing about AdWords. You can set a maximum cost per day for your campaign. This helps in your business as it allows to budget your campaign accordingly without the worry of going over budget.
Beat your competitor
Due to the high speed of AdWords when compared to SEO, you have a major advantage over competitors. Because you’ll already be appearing in search engines, your site will be receiving more clicks from search results than all of the other companies in your industry.
AdWords Is Taking Over the SERPs
AdWords is Google’s baby, as it accounts for 97% of their revenue. And, over time the search engine rank page has changed in a manner that it accomodates more of the paid ads on the top folds. This gives you an opportunity to get your message high up on the SERP in a highly clickable way.
AdWords Formats are more engaging
Google keeps rolling out new ad formats, such as product listing ads and in-video ads on YouTube. Google does this because more engaging ads get more clicks and this fetches more revenue for them.