Cost per lead reduced by 30%, Average Cost Per Click (CPC) reduced by 23.12%

 

E.P. Floors Corp is an industrial flooring consultant which leads in single-source manufacturer/installer of industrial seamless epoxy flooring and polyurethane floors. It specializes in light/heavy duty manufacturing flooring, and various customized applications like food & Beverage, Electronics (Anti Static, ESD, Conductive), Warehouses, Chemical Processing, Pharmaceutical, Clean Rooms, Aerospace/Hangars, Hazardous Storage & Processing, and more.

The Challenge:

• Increase traffic/leads and overall revenue.
• Significantly decrease the exceptionally high cost per acquisition (CPA).
• Demonstrate that we could successfully manage high cost B2B account.

Findings:

• High CPC because of low Quality Score
• Keywords not delivering targeted traffic
• Ads were not landing on relevant landing pages
• Narrow keyword coverage

Strategy:

• Based on the findings, we decided to rebuild the account. This was done to ensure all targeted keywords were grouped into granular ad groups, which would allow for precision targeting.
• Low cost and high potential keywords were used (based on campaign history).
• Ad group specific sitelinks extensions were created.
• Mobile Ads were included in the campaign
• Appealing Ads were made which spoke the end goal

Results:

The following statistics show the difference BlueBit Systems made to the PPC account of EP Flooring.

• Average Cost Per Click (CPC) reduced by 23.12%
• CTR increased by 52%
• Lead volume and traffic increased to 80%
• Cost per lead reduced by 30%
• 100% increase in Quality Score

Quote from the client:

“Bluebit have been instrumental in helping us overhaul our AdWords campaign. I am extremely pleased with the results achieved and the immediate impact to our business. I would highly recommend Bluebit Systems to those looking to improve their AdWords ROI.”