On a digital marketing platform, ads are shown to people which are most relevant to their search queries. Hence, Ad relevance is used as a factor in determining how the ads are supposed to be delivered. Taking relevance into account ensures that users see ads which are most suitable to them. Which gives a better […]
It’s no hidden fact that Facebook is the favorite advertising platform for most advertisers. Many advertisers love face book ads because of its ease of use, vast targeting options, and simply because they generate the most leads and sales for our business. What are Facebook Lead Ads? Facebook rolled out lead Ads sometimes […]
Whether your goals are to drive sales, leads or sign-ups or increasing traffic to your site, Adwords is the best option you can select to achieve your goals. Paid search has become one of the most effective ways to grow your business. To further strengthen this process google has included ad extensions. Ad Extensions are […]
Perfect ad campaigns start with great ads. And google’s rich media adwords ads make this possible. With Google Display Network, you can advertise in a variety of formats and sizes like text ads, static and animated image ads, rich media and video ads. You can also create your own ads in minutes using the […]
Lately, you might have a heard many agitation about the AMP Pages or the Accelerated Mobile Pages, which google has recently launched. What exactly are Accelerated Mobile Pages, what do they mean for search engines, and how shall you prepare yourself for it? Read on to know more. What is an Accelerated Mobile Page (AMP)? […]
Dynamic Search Ads are not new in the Adwords world they are around from quiet a long time but has never been given the importance they deserve. Dynamic Search Ads (DSAs) are just not better, but can deliver outstanding results when optimised appropriately. What are Dynamic Search Ads? In Dynamic Search Ads, Search Ads are […]
Since, Friday 19 February 2016, Google has removed ads from the right side of its desktop search results, leaving ot oddly blank ,and show’s them at the top and bottom of the SERP. This take by Google was a hot topic in December when it was testing 4 ads at the top of the search […]
Writing Adwords Ads are not as simple as they look like, it could be a head-scratching task and at times frustrating as you have to fit in your words in those limited character box. So how do you do it? I’m here to give you some tips which will guide you to write great Adword […]
In the present time, if you own a business and you don’t have a website it’s like your business doesn’t exist. In contrast with the past, having a website has become very essential to match up the current business trends and to reach an upmost position in the market. Website’s acts like a medium of […]
Cost per Acquision (CPA) basically is a bidding technique in Google Adwords which decides the amount to be charged by Google when it shows up your ad in search page and the goal of your ad is completed. Optimizing CPA campaigns lets you determine the budget of your campaign. CPA tell you the cost of […]
