All About Adwords “IF” Functions

All About Adwords “IF” Functions

Google has rolled out AdWords IF functions globally for advertisers to customise their ads in according to device and the audience. According to Google, “IF functions allow you to insert a specific message in your text ads when a condition is met, and a default text when it does not.” This gives you the ability […]

BlueBit Systems elevated to Google AdWords™ Premier Partner – One of only 3% worldwide

BlueBit Systems elevated to Google AdWords™ Premier Partner – One of only 3% worldwide

We are thrilled to announce that BlueBit Systems has been awarded ‘Premier Google Partner’ status by Google for the following specialisms: Search, Display and Shopping. Premier Partner status is granted to select agency partners who manage extensive campaigns with Google and have proven to provide clients with significant results. That means Google recognizes BlueBit Systems […]

Google Tests “Text Us Now” AdWords Campaign

Google Tests “Text Us Now” AdWords Campaign

Google Adwords is testing new extension for their ads. This latest ad-on from Google allows the user to send text message to the company who is advertising. Quite similar to the extension that allows users to call the company via the ad, this update promotes the mobile-first mentality that Google has exhibited over the last […]

Google Introduces Price Extension: How To Make the Most Out of it

Google Introduces Price Extension: How To Make the Most Out of it

Google has been quite busy focusing on AdWords since the beginning of this year. First they killed the right hand side ads and increased on-page share of voice for paid ads. Then they shifted their focus towards making the ad space bigger with more attractive ad formats. Now, their recent development was launching the Price […]

Haven’t got Google Expanded Text Ads yet ? we can help

Haven’t got Google Expanded Text Ads yet ? we can help

Google has officially launched the expanded text ads (ETA) format for advertisers across devices since Tuesday morning. The new expanded ads are mobile optimised for smoother performance. These ads have additional room for headline and the all important descriptions. Google also announced that as of October 26, 2016, advertisers will no longer be able to […]

How to Start an Online Business

How to Start an Online Business

If you want to chase your dream of starting a business but are limited with budget and capital to buy a franchise or open a store, you can consider of starting an online business. An online business has its own advantages, you can reach millions of people without shelling out money for retail space. But, […]

Why Call-Only Ads Should be a Part of Your PPC Campaign

Why Call-Only Ads Should be a Part of Your PPC Campaign

The mobile landscape continues to expand and grow. Statistics from google show: *79 % of smartphone owners use their devices to shop. *Mobile users have transferred into mobile shoppers, and it has become all the more important to have your paid search ads. *70 % of people searching on mobile, call a business directly from […]

Why Google Adwords?

Why Google Adwords?

Advantages of AdWords Over Other Marketing Channels Being a digital marketing agency, we are always questioned by our clients what are the pro’s and con’s of an AdWords campaign versus any other marketing medium. The Effectiveness of Google Ads “Why to use Google AdWords” and “Does Google AdWords Really work” are some of the most […]

All About Facebook Ad Relevance Scores & Ways to improve it

All About Facebook Ad Relevance Scores & Ways to improve it

On a digital marketing platform, ads are shown to people which are most relevant to their search queries. Hence, Ad relevance is used as a factor in determining how the ads are supposed to be delivered. Taking relevance into account ensures that users see ads which are most suitable to them. Which gives a better […]

Facebook Lead Ads –  A new trend in advertising world

Facebook Lead Ads – A new trend in advertising world

It’s no hidden fact that Facebook is the favorite advertising platform for most advertisers. Many advertisers love face book ads because of its ease of use, vast targeting options, and simply because they generate the most leads and sales for our business.     What are Facebook Lead Ads? Facebook rolled out lead Ads sometimes […]

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